Mobile marketing and social media marketing are intertwined nowadays. Mobile marketing refers to any marketing done through a mobile device, such as texts, notifications, location services, etc. Meanwhile, social media marketing is done through any social media app or website.
Both are important to growing your business and having a winning digital strategy. This post will explain how you can integrate both in perfect harmony.
Understanding the Mobile-Social Connection
Mobile is now the dominant way to use social media. Over 88% of mobile users are active on social media, and 99% of social media users use their mobile phones to access it. When a person wants to update their status, message someone, or scroll, it’s much easier to do it on your phone nowadays than on a desktop or laptop computer.
Therefore, your mobile marketing strategy needs to consider social media. Integrating social media will increase your reach and, ultimately, conversions.
How to Implement Social Media With Mobile Marketing
Now, let’s look at some ways you can implement social media with mobile marketing.
QR Codes
QR codes are a powerful mobile marketing tool that many people use. These QR codes can be printed for in-person marketing or scanned digitally on your website. One way to integrate social media into your QR code is to have your social media be accessible via the QR code. Your code may consist of a site like Linktree that compiles major links to your brand. Also, you may use a dynamic code, which allows you to change its contents at any time and gives you some stats that you can use to grow your platform.
SMS and Messenger Marketing
SMS marketing is another important aspect of mobile marketing. Many people use messenger apps like WhatsApp, Messenger, and others over SMS, which tend to be more limited. They may also use an app like Discord. Your SMS marketing campaign can integrate with messaging apps like Messenger that let you integrate chatbots. With chatbots, you can personalize the messages you send clients, driving forward engagement.
Location-Based Marketing
Your mobile marketing should include location-based changes for users who want to turn on their location. For example, you may show users the closest store in your area or offer products tailored to their location. If people are wary about turning their location on, you may even offer rewards, such as coupons.
Content for Mobile Marketing
Another way you can integrate mobile marketing is to upload any content you’ve made onto your social media. For example, if you have any photos or videos on your websites, you may repurpose them for your Facebook page, TikTok account, or Instagram. When you do this, change up the content a bit. If the video is horizontal, consider making a vertical version for TikTok videos, Reels, or YouTube Shorts. This may change the algorithm as well, making it consider the repurposed content as original.
Changing Your Ads for Social Media
Ads are an important part of your mobile campaign. You may use Google Ads, for example, to drive people to your website. You can take what you have on Google Ads and use it on TikTok, Facebook, Instagram, etc.
That said, you should tailor the ad based on the social media app’s audience. You may use Gen-Z language for the TikTok ad, for example. You may use baby boomer language for Facebook or more professional-sounding language for LinkedIn. Always read the room and adjust how you spread your message based on the website you use.
Making Engaging Content
Mobile marketing can include engaging email or text messages. For example, you may text a user yes or no questions. With social media marketing, you can use Instagram Stories, Facebook polls, or other engaging features. It’s always important to keep your audience interested in your content so that you have repeat customers and your accounts are at the top of the algorithm.
Tracking Success
Finally, you want to monitor key metrics just like you would with mobile marketing. Most social media apps will allow you to monitor engagement rates, audience demographics, and more. Some tools, like Hootsuite, let you integrate multiple sources at once so you can have an all-in-one website to manage your mobile and social media marketing.
The metrics you discover can help you change your strategy. If you don’t have enough likes, followers or views on your posts, you may make the content more appealing, adjust your keyword strategy, or use a website to boost your profile. Sometimes, the content you make does not reach your audience at all, and a total rebrand may be necessary.
Conclusion
Social media and mobile marketing are closer than you think. By keeping both close to your marketing strategy, you can grow both and have a symbiotic relationship. We hope this article helped in your marketing endeavors.